How is public relations to fulfill the community-building role some claim for it when the community faces a major disruptive threat? This paper explores that question in the context of local impacts of global climate change. It proposes adopting a community development strategy to help build local capacity to handle major risks.
Paper presented at 'Roles and Scopes of Public Relations', the 10th International Public Relations Research Conference (IPRRC), Miami, Florida, United States, 08-11 March 2007 / Marcia Watson DiStaso (ed.),