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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/54342
- Title
- Marks of excellence: the history and taxonomy of trademarks
- Author(s)
- Mollerup, Per
- Abstract
- This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.
- Publication type
- Book
- Publication year
- 1999
- Keyword(s)
- Design history; Graphic design; History; Trademarks
- Publisher
- Phaidon Press
- ISBN
- 9780714838380
- Publisher URL
- http://www.phaidon.com/store/design/marks-of-excellence-9780714838380/
- Copyright
- Copyright © 1999 Phaidon.
- Additional information
- This book was originally published as 'Marks of excellence: the function and variety of trademarks', by Phaidon in 1997.
- Peer reviewed
