Home List of Titles Sportscraft: an Australian classic; a case study in brand marketing as an entrepreneurial strategies in the Australian fashion and textiles retail industry
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/54343
- Sportscraft: an Australian classic; a case study in brand marketing as an entrepreneurial strategies in the Australian fashion and textiles retail industry
- Whitehouse, Denise
- Established by Wolff Bardas as a small tailoring business, Sportsleigh, in 1914. Sportscraft grew into a fashion empire that by 1990 included nineteen women and men's fashion labels with a multi-million dollar turnover.
- Publication type
- Research centre
- Swinburne University of Technology. National Institute of Design
- Cyberfibres online register of Australian fashion and textile design
- Publication year
- 20th century history; Australia; Bardas, Wolff; Case studies; Fashion; Design; Sportscraft; Textiles
- Frances Burke Textile Resource Centre, RMIT University
- Publisher URL
- Copyright © 2004 RMIT University.
- Additional information
- This case study was made possible through a 2002/03 research grant from RMIT Centre of Excellence in Entrepreneurship which enabled research into Sportscraft / Sportsgirl archives housed at the Frances Burke Textile Resource Centre, School of Architecture and Design. The project research team included Kaye Ashton and Dr Juliette Peers from the Frances Burke Textile Resource Centre, School of Architecture and Design, RMIT, and, Dr Denise Whitehouse and Nanette Carter from the National Institute of Design at Swinburne University of Technology.