Funnels and tunnels: how to unravel the complexities of student recruitment without tying yourself up in knots

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/54581

Title: Funnels and tunnels: how to unravel the complexities of student recruitment without tying yourself up in knots
Author(s): Brennan, Linda
Abstract: Abstract not available.
Publication type: Conference paper
Source: Paper presented at 'Tying it all together', the Universities, Marketing, Communications and Development Conference, Melbourne, Victoria, Australia, 28-30 March 2007
Publication year: 2007
Keyword(s): Colleges; Higher education; Marketing; Prospective students; Student recruitment; Students; Universities
Publisher: Australian Vice Chancellors Committee
Publisher URL: http://www.uniconference.org/
Peer reviewed