Applied linguistics research in the tourism sector: a case study of the impact of ethno-tourism on Ainu

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/56124

Title: Applied linguistics research in the tourism sector: a case study of the impact of ethno-tourism on Ainu
Author(s): Savage, Theresa
Abstract: An ethnographic study of the effectiveness of entrepreneurial activity on Ainu language revitalization was carried out. Findings indicate that the promotion and dissemination of Ainu language and culture is being achieved through ethno-tourism. The sale and display of handicrafts, dance performances, cultural festivals, speech contests, music and ceremonies appear to be instrumental in instilling a sense of pride and dignity in the Ainus, therefore strengthening group solidarity and identity.
Publication type: Conference paper
Research centre: Swinburne University of Technology
Source: Proceedings of 'Multilingualism: challenges and opportunities', the 15th International Association of Applied Linguistics World Conference of Applied Linguistics (AILA 2008), Essen, Germany, 24-29 August 2008
Publication year: 2008
Keyword(s): Ainu; Cultural preservation; Culture; Ethno-tourism; Indigenous cultures; Indigenous entrepreneurs; Japan; Language; Minority languages; Tourism
Publisher: International Association of Applied Linguistics
Publisher URL: http://www.aila2008.org/
Peer reviewed