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Book review: 'The expressive organization: linking identity, reputation, and the corporate brand', by Maiken Schultz, Mary Jo Hatch and Mogens Holt Larsen
List of Titles
Book review: 'The expressive organization: linking identity, reputation, and the corporate brand', by Maiken Schultz, Mary Jo Hatch and Mogens Holt Larsen
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/58872
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- Title
- Book review: 'The expressive organization: linking identity, reputation, and the corporate brand', by Maiken Schultz, Mary Jo Hatch and Mogens Holt Larsen
- Author(s)
- Friedman, Ken
- Abstract
- Review of the book 'The expressive organization: linking identity, reputation, and the corporate brand', by Maiken Schultz, Mary Jo Hatch and Mogens Holt Larsen, published by Oxford University Press, 2003.
- Publication type
- Journal article
- Source
- Design Research News, Vol. 8, no. 2 (Feb 2003)
- Publication year
- 2003
- Keyword(s)
- Book review; Corporate identity; Marketing
- Publisher
- Design Research Society
- ISSN
- 1473-3862
- Publisher URL
- http://www.designresearchsociety.org
- Copyright
- Copyright © 2003 Ken Friedman.
- Full text
