Trends and products: crowd sourcing

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/67386

Title: Trends and products: crowd sourcing
Author(s): Russo, Angelina; Saunders, Alan
Abstract: This week it's crowd sourcing and the way in which this form of talking to each other and contacting each other through places like Facebook and Twitter, for example, is changing who we are. Major companies are using crowd sourcing to test and launch their products -- look at the current advertising by Smith's Crisps, looking for a new flavour and asking us to suggest one. What's this all about, and why would companies want to get so close to us?
Publication type: Radio broadcast
Research centre: Swinburne University of Technology. Faculty of Design
Source: 'By Design', presented by Alan Saunders, 07 October 2009
Publication year: 2009
Keyword(s): Advertising; Companies; Crowdsourcing; Products; Social media
Publisher: ABC Radio National
Publisher URL: http://www.abc.net.au/rn/bydesign/stories/2009/2701899.htm