Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/1495

Title

Two cases in innovative Australian business teaching : keeping it 'real'

Author(s)

Evans, Barbara;  Hill, Railton M.

Abstract

Swinburne University of Technology in South-Eastern Australia is adapting to the needs of a highly competitive education market by emphasis on principles of innovation, globalisation, entrepreneurship and the leveraging of intersectoral advantage. As a result, staff are working to emphasise even more practical application of business learning. This paper describes two cases of undergraduate business teaching initiatives which address the use of a business new venture competition, and the provision of ‘students as (marketing communications) consultants’ to industry, both involving third year undergraduate students. Common elements to emerge from these cases include the crucial role of lecturing staff in such initiatives and the creative leveraging of previously unexplored resources towards the enhancement of real world student business experience.

Publication type

Journal article

Research centre

Swinburne University of Technology. Faculty of Business and Enterprise

Source

International journal of learning, Vol. 11 (2005), pp. 167-172

Publication year

2005

Publisher

Common Ground Publishing

Format

pp. 167-172

ISSN

1447-9494

Publisher URL

http://ijl.cgpublisher.com/

Peer reviewed