Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/72198

Title

An empirical analysis of Australian and Portuguese consumers within the context of CSR and environmentalism

Author(s)

D’Souza, Clare;  Muthaly, Siva;  Taghian, Mehdi;  Pereira, Francisco Costa

Abstract

This cross country study examines the potential environmental predictors of consumers’ green behaviour. It uses consumer’s self reported environmental behavioural intentions and examines its potential influence on corporate practice of social responsibility (CSR). A conceptual model was developed and was subjected to empirical verification using survey research design. It was hypothesised that CSR improves green behavioural purchase intension. PLS was used to estimate the measure of respondents’ overall perception of green products and their intention to purchase. It was found that in both countries, Australia and Portugal, CSR influenced purchase intentions. In both cases there was evidence of association between CSR and the consumers’ intention to purchase environmentally safe products..

Publication type

Conference paper

Research centre

Swinburne University of Technology

Source

Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009

Publication year

2009

FOR Code(s)

0806 Information Systems

Keyword(s)

Consumer environmentalism;  Corporate social responsibility;  Green behaviour;  Green products;  Purchase intention

Publisher

Australian and New Zealand Marketing Academy

ISBN

1863081585

Publisher URL

http://www.duplication.net.au/ANZMAC09/Papers.html

Copyright

Copyright © 2009 the Authors.

Peer reviewed