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Title

Yes we can: Barack Obama, graphic design and liberal democratic process

Author(s)

Hepworth, Katherine

Abstract

The love affair between design and liberal democratic politics is perhaps nowhere more evident in the world today than in the campaigning for the United States’ presidential election. The coverage of the races for both the election and the presidential candidate nomination for the National Democratic Party has been marked by significant local and international interest in the visual language employed by Barack Obama’s campaign. The winning effect of a sophisticated branding campaign incorporating graphic design on a level not seen before in American politics has not only had first time voters in thrall, but has charmed the mainstream and design press too.

Publication type

Journal article

Research centre

Swinburne University of Technology. Faculty of Design

Source

Re-public, Special issue: participatory design, (2009)

Publication year

2009

Keyword(s)

Graphic design;  Liberalism;  United States;  Gotham;  Obama, Barack

Publisher

Re-public

ISSN

1791-857X

Publisher URL

http://www.re-public.gr/en/?p=352

Copyright

Copyright © 2009 Re-public. This is an Open Access article distributed under the terms of the Creative Commons Attribution Share Alike 3.0 Greece License (http://creativecommons.org/licenses/by-sa/3.0/gr/)

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