Talking with the silent majority: an interest-identity framework

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/76590

Title: Talking with the silent majority: an interest-identity framework
Author(s): Leitch, Shirley; Davenport, Sally
Abstract: The primary contribution of this article to public relations theory and practice is to provide an interest-identity framework for guiding the formulation of public relations strategy in relation to issues-related engagement with public. We draw upon an analysis of the public consultation and communication processes undertaken by New Zealand's Environmental Risk Management Authority (ERMA) following the lifting of a moratorium on field trials for genetically modified (GM) organisms.
Publication type: Journal article
Source: Public Relations Review, Vol. 32, no. 1 (Mar 2006), pp. 71-73
Publication year: 2006
Keyword(s): Biotechnology; Environmental Risk Management Authority; Genetically modified organisms; Interest-identity analysis; New Zealand; Public relations
Publisher: Elsevier
ISSN: 0363-8111
Publisher URL: http://dx.doi.org/10.1016/j.pubrev.2005.10.010
Peer reviewed