Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/78780

Title

Culture- and gender-specific implications of relational and collective contexts on spontaneous self-descriptions

Author(s)

Kashima, Emiko S.;  Hardie, Elizabeth A.;  Wakimoto, Ryutaro;  Kashima, Yoshihisa

Abstract

Social contexts that invoke sociality may be more relational in Asian cultures and for women in general but more collective in Anglo-European cultures and for men in general. Study 1 tested this notion by priming Australians and Asians in Australia with four contextual primes: individual, relational (interpersonal), collective (out-group), and control (nonsocial). As predicted, the relational context increased the proportion of social self-descriptions (relational and collective jointly) among Asians and women, whereas the collective context increased it among Australians. Study 2 reexamined the effects of contextual primes by using relational, in-group, and out-group primes with Japanese students in Japan. Japanese women activated their relational self more when primed with the relational context, whereas men activated their collective self more when primed with a collective (in-group or out-group) context. Both culture and gender interact with social context to show configural effects on the self.

Publication type

Journal article

Research centre

Swinburne University of Technology

Source

Journal of Cross-Cultural Psychology, Vol. 42, no. 5 (Jul 2011), pp. 740-758

Publication year

2011

FOR Code(s)

1701 Psychology;  1702 Cognitive Sciences

Keyword(s)

Culture;  Gender;  Priming;  Self;  Social context

Publisher

Sage Publications

ISSN

0022-0221

Publisher URL

http://dx.doi.org/10.1177/0022022110362754

Copyright

Copyright © The Author(s) 2011.

Peer reviewed