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Title

Exploring the role of social community within an e-marketplace

Author(s)

Stockdale, Rosemary

Abstract

Marketplaces have provided a meeting place for communities to socialise, exchange information and transact business for many centuries. It is perhaps a natural progression that the inclusion of social network facilities should be an intrinsic part of e-marketplace development. This exploratory study examines the concept of designing social features into an e-marketplace by considering the needs of online community members. Using TradeMe, a New Zealand horizontal intermediary e-marketplace, as an illustrative case study it was found that the use of an online community to encourage information flow, reciprocity and trust has resulted in a vibrant, successful business model. Further research is required to investigate the viability of the community model beyond the case illustrated. Published version of the paper reproduced in accordance with this policy.

Publication type

Conference paper

Research centre

Swinburne University of Technology. Faculty of Information and Communication Technologies

Source

Proceedings of 'Evolving boundaries and new frontiers: defining the IS discipline', the 20th Australasian Conference on Information Systems (ACIS 2009), Melbourne, Victoria, Australia, 02-04 December 2009, pp. 765-774

Publication year

2009

FOR Code(s)

0806 Information Systems;  080609 Software Engineering

Keyword(s)

Case studies;  E-marketplaces;  Electronic commerce;  Electronic marketplaces;  New Zealand;  Online communities;  Sociability;  TradeMe;  Virtual communities

Publisher

Australasian Association for Information Systems

ISBN

9780646525709

Publisher URL

http://www.infotech.monash.edu.au/about/news/conferences/acis09/Proceedings/proceedings.html

Copyright

Proceedings copyright © 2009 Monash University. This paper copyright © 2009 the author. The author assigns to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The author also grants a non-exclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the author.

Full text

Peer reviewed