This offers an exploration of the unique features of New Zealand public relations. We focus, in particular, on the following features: the history of public relations; the development of public relations education; and international and multicultural issues for practitioners. We argue that there is a need to consider how the practice of public relations differs so that rigorous theoretical foundations may be established that are relevant for international public relations scholarship.
Asia Pacific Public Relations Journal,
Vol. 1, no. 1 (1999)