Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/94911
- Title
- Are social marketing campaigns effective in preventing child abuse and neglect?
- Author(s)
-
Horsfall, Briony;
Bromfield, Leah;
McDonald, Myfanwy
- Abstract
- Social marketing campaigns are a common strategy for raising awareness about social problems such as child abuse and neglect. However, questions have been raised about the role social marketing campaigns could play, and their potential efficacy in the prevention of child abuse and neglect and in supporting vulnerable children and families. In this NCPC Issues paper, evidence for the impact of media-based social marketing campaigns related to child protection, parenting and child abuse prevention are examined.
- Publication type
- Report
- Source
-
NCPC Issues papers,
no. 32
- Publication year
- 2010
- Keyword(s)
-
Campaigns;
Child abuse;
Social marketing;
Social problems
- Publisher
- Australian Institute of Family Studies
- ISSN
- 1446-9995 (series ISSN)
- ISBN
- 9781921414473
- Publisher URL
- http://www.aifs.gov.au/nch/pubs/issues/issues32/
- Copyright
- Copyright © Commonwealth of Australia 2010. This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth Copyright Administration, Attorney-General's Department, 3-5 National Circuit, Barton ACT 2600 or posted at http://www.ag.gov.au/cca.
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