Search Swinburne Research Bank
Home List of Titles E-commerce self-efficacy and intention to shop online: the empowerment of internet marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/150561
- E-commerce self-efficacy and intention to shop online: the empowerment of internet marketing
- Al-Dalameh, M.; Saleh, A. S.
- E-commerce self-efficacy (ESE), or the beliefs in one's capabilities to organize and execute courses of Internet actions required to produce given achievement, is a potentially important factor to explain the consumers? decisions in e-commerce use, such as intention to shop online. In this study we apply the social cognitive theory on the area of Ecommerce; we developed a conceptual model that can explore our understanding for consumer behaviour toward online Shopping. Subsequently this research will empower the Internet marketing.
- Publication type
- Journal article
- International Journal of Accounting Information Science and Leadership, Vol. 1, no. 1 (2008), pp. 96-103
- Publication year
- E-commerce; Electronic business models; Internet marketing; Internet shopping; Online shopping
- Intellectbase International Consortium
- Publisher URL
- Copyright © 2008.
- Peer reviewed