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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/156328
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- Title
- I am here now: determining value in location based services
- Author(s)
- Finn, Mark
- Abstract
- The adoption of GPS and other location defining technologies has dramatically increased the importance of what are commonly referred to as location-based services. Many companies have sought to exploit these technologies to generate revenue, with varying degrees of success. This paper explores a range of current location-based services in an attempt to determine some of the key factors through which value is produced for the supplier and the user. The result is a hierarchy of value, in which the value of the services is seen as the product of the level of information gathered about the end-user, in addition to physical location.
- Publication type
- Journal article
- Research centre
- Swinburne University of Technology. Faculty of Life and Social Sciences
- Source
- Telecommunications Journal of Australia, Vol. 61, no. 1 (2011), pp. 10.1-10.10
- Publication year
- 2011
- FOR Code(s)
- 1005 Communications Technologies; 1801 Law
- Keyword(s)
- LBS; Location-based services; Location defining technologies; Value
- Publisher
- Swinburne University of Technology
- ISSN
- 1835-4270
- Publisher URL
- http://tja.org.au/index.php/tja/article/view/187
- Copyright
- Copyright © 2011 The author. The published version is reproduced in accordance with the copyright policy of the publisher.
- Full text
- Peer reviewed
