Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/156675

Title

Influencing factors for the adoption of m-commerce applications: a multiple case study

Author(s)

Zeeshan, Saira Ashir;  Cheung, Yen;  Scheepers, Helana

Abstract

In the last few years mobile-commerce (m-commerce) has evolved providing its users set of applications that provide greater communication and flexibility. As these m-commerce applications become popular, organizations are adopting them to provide these services to their customers. This paper explores the influencing factors involved in the adoption of m-commerce applications by organizations. The research question that is addressed in this paper is: What factors affect an organization's decision to adopt m-commerce? In order to answer the research question a research model adapted from the framework presented by Wang and Cheung (2004) is proposed. The research model examines the influencing factors under three levels: organizational, environmental and managerial. A multiple case study approach is employed as a research method to validate the research model. Findings from this research enhance research in m-commerce as well as assist businesses to better plan their adoption of m-commerce applications.

Publication type

Conference paper

Source

Proceedings of the 11th International Conference on Enterprise Information Systems (ICEIS 2009), Milan, Italy, 06-10 May 2009 / Jose Cordeiro and Joaquim Filipe (eds.), pp. 53-60

Publication year

2009

FOR Code(s)

0806 Information Systems

Keyword(s)

Case study;  M-commerce;  Mobile commerce;  Organisations

Publisher

Institute for Systems and Technologies of Information, Control and Communication

ISBN

9789898111876, 9898111879

Publisher URL

http://www.iceis.org/iceis2009/

Publisher URL

http://www.insticc.org/

Copyright

Copyright © 2009 INSTICC.

Peer reviewed