This paper explores a blended learning approach to entrepreneurship education by discussing the integration of this pedagogical initiative aimed at infusing entrepreneurial skills and behaviour among students in a higher education setting. We employ a prag matic perspective, using an inductive paradigm. The classification is exploratory in nature, based upon a grounded theory strategy. As such, the initiative seeks an interpretative p rocess, with blended learning being an integral pedagogical technique in the vast array of available entrepreneurship education interventions. The value of this approach is in integrating desirability, propensity to act and feasibility to enhance entrepreneurial intentionality within an entrep reneurship program.
Proceedings of Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship (AGSE) Research Exchange, Swinburne University of Technology, Melbourne, Australia, 01-04 February 2011,