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Title

Blended learning in entrepreneurship education

Author(s)

Maritz, Alex;  Brown, Chris

Abstract

This paper explores a blended learning approach to entrepreneurship education by discussing the integration of this pedagogical initiative aimed at infusing entrepreneurial skills and behaviour among students in a higher education setting. We employ a prag matic perspective, using an inductive paradigm. The classification is exploratory in nature, based upon a grounded theory strategy. As such, the initiative seeks an interpretative p rocess, with blended learning being an integral pedagogical technique in the vast array of available entrepreneurship education interventions. The value of this approach is in integrating desirability, propensity to act and feasibility to enhance entrepreneurial intentionality within an entrep reneurship program.

Publication type

Conference paper

Research centre

Swinburne University of Technology. Faculty of Business and Enterprise. Australian Graduate School of Entrepreneurship

Source

Proceedings of Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship (AGSE) Research Exchange, Swinburne University of Technology, Melbourne, Australia, 01-04 February 2011, pp. 11-22

Publication year

2011

FOR Code(s)

150304 Entrepreneurship

Keyword(s)

Blended learning;  Entrepreneurship education;  Pedagogy

Publisher

Australian Graduate School of Entrepreneurship, Swinburne University of Technology

ISBN

9780980332872

Publisher URL

http://www.swinburne.edu.au/business/agse/conference/entrepreneurship-research-exchange/

Copyright

Copyright © 2010 The Authors. Proceedings copyright © 2010 Australian Graduate School of Entrepreneurship. Published version of this paper reproduced with the kind permission of the publisher.

Full text

Peer reviewed