Entrepreneurship remains relatively immature compared with other business, economic and social research disciplines. It lacks large scale, longitudinal studies with rigorous research methods and complex models that provide a foundational, empirical base, partly due to the resource-intensive nature of such studies. Since entrepreneurship has been defined as “the pursuit of opportunity without regard to the resources controlled”, applying entrepreneurial methods to entrepreneurship research provides a potential solution. A new entrepreneurship research project is presented as a case study using this approach. Significant benefits in terms of scale and research design quality of the resulting project are identified.
Proceedings of Regional Frontiers of Entrepreneurship Research: 8th International Australian Graduate School of Entrepreneurship (AGSE) Research Exchange, Swinburne University of Technology, Melbourne, Australia, 01-04 February 2011,