Check Swinburne's subscriptions for full text availabilitySearch Swinburne Research Bank
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/158754
- Title
- Church service: service marketing
- Author(s)
- Mulyanegara, Riza Casidy
- Abstract
- XCITE Church is having difficulties in managing its operations due to financial constraints. Although attendance is growing, the church could not afford to employ a full-time staff, and an over-reliance on volunteers has had adverse effects on the quality of its services and its ability to attract new members. The pastor is contemplating idea of re-positioning the church to attract more resources and improve the overall quality of the church services.
- Publication type
- Book chapter
- Research centre
- Swinburne University of Technology
- Source
- Marketing: cases in the Asia Pacific region / Henry Ho and Helen Madden-Hallett (eds.)
- Publication year
- 2011
- Keyword(s)
- Branding; Case studies; Church marketing; Evangelical groups; Marketing; Nonprofit marketing; Religious organisations; XCITE Church
- Publisher
- John Wiley & Sons
- ISBN
- 9780730300243
- Publisher URL
- http://au.wiley.com/WileyCDA/WileyTitle/productCd-0730300250,descCd-tableOfContents.html
- Copyright
- Book copyright © Henry Ho and Helen Madden-Hallett (2011).
- Peer reviewed
