Online self-testing via WebCT is currently being used in most tertiary institutions as a tool to enhance the iearning environment. The current study focuses on on-campus students enrolled in an undergraduate marketing subject that had access to WebCT Courseware Management System (CMS) and within that system over ten dedicated functions including online self-testing multiple choice questions to facilitate their learning in a core marketing unit. The database used consisted of 1606 records from undergraduate marketing students (across two semesters). The results of this exploratory study reveal that students appear to be increasingly disinclined to avail themselves of learning technologies. The uptake of functions within WebCT is explored using the Technology Adoption Model and suggestions are provided for further research.
Proceedings of 'Managing and marketing organizations in an era of global economic uncertainty and environmental complexity', the 4th Biennial Academy of World Business, Marketing and Management Development Conference, Oulu, Finland, 12-15 July 2010 / Gabriel Ogunmokun, Rony Gabbay and Janelle Rose (eds.),
Vol. 4, no. 1, pp. 126-132