A blended learning approach to entrepreneurship education

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/191047

Title: A blended learning approach to entrepreneurship education
Author(s): Maritz, Alex; Brown, Chris; Shieh, Chich Jen
Abstract: The purpose of this paper is to explore a blended learning approach to entrepreneurship education by discussing the integration of this pedagogical initiative aimed at infusing entrepreneurial skills and behaviour among students in a higher education setting. We employ a pragmatic perspective, using an inductive paradigm. The classification is exploratory in nature, based upon a grounded theory strategy. As such, the initiative seeks an interpretative process, with blended learning interventions. The value of this approach is in integrating desirability, propensity to act and feasibility to enhance entrepreneurial intentionality within an entrepreneurship program.
Publication type: Journal article
Source: Actual Problems of Economics: proceedings of the International Conference of Organizational Innovation (2010 ICOI), Bangkok, Thailand, 04-06 August 2010, No. 12, vol. 2 (2010), pp. 83-93
Publication year: 2010
FOR Code(s): 150304 Entrepreneurship; 150307 Innovation and Technology Management; 150314 Small Business Management
Keyword(s): Blended learning; Education; Entrepreneurship; Pedagogy
Publisher: National Academy of Management
ISSN: 1993-6788
Publisher URL: http://www.nam.kiev.ua/
Peer reviewed