The purpose of this paper is to explore a blended learning approach to entrepreneurship education by discussing the integration of this pedagogical initiative aimed at infusing entrepreneurial skills and behaviour among students in a higher education setting. We employ a pragmatic perspective, using an inductive paradigm. The classification is exploratory in nature, based upon a grounded theory strategy. As such, the initiative seeks an interpretative process, with blended learning interventions. The value of this approach is in integrating desirability, propensity to act and feasibility to enhance entrepreneurial intentionality within an entrepreneurship program.
Actual Problems of Economics: proceedings of the International Conference of Organizational Innovation (2010 ICOI), Bangkok, Thailand, 04-06 August 2010, No. 12, vol. 2 (2010), pp. 83-93