Search Swinburne Research Bank
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/197014
|Download PDF (Published version) (Adobe Acrobat PDF, -1 bytes)|
- Spluttering on: why big tobacco just can't butt out on plain packaging
- Greenland, Steven
- British American Tobacco Australia has launched yet another attack on the Australian government's plain packaging legislation. On top of its latest 'Where's the proof?' campaign, launched today, it is arguing for the legislation to be delayed, calling the proposed timeline 'unworkable'. This comes on the back of one of the tobacco industry’s biggest setbacks: the opposition’s decision last week to support the government’s proposed legislation. This takes Australia a step closer to becoming the first country in the world to implement plain packaging, but it's not a done deal yet.
- Publication type
- Research centre
- Swinburne University of Technology
- The Conversation, 08 June 2011
- Publication year
- Australia; Branding; Cigarettes; Government policy; Marketing; Plain packaging; Tobacco companies
- The Conversation Media Trust
- Publisher URL
- Copyright © 2011. This publication is licensed for reuse under a Creative Commons Attribution-NoDerivs 3.0 United States (CC BY-ND 3.0) licence (http://creativecommons.org/licenses/by-nd/3.0/us/). The published version is reproduced in accordance with this policy.
- Full text