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Home List of Titles Challenges of a niche marketing position for New Zealand food and beverage export firms
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/198457
- Challenges of a niche marketing position for New Zealand food and beverage export firms
- Merlot, Elizabeth; Motion, Judy; Davenport, Sally; Leitch, Shirley
- Abstract not available.
- Publication type
- Conference paper
- Proceedings of 'Challenges for International Business in a Turbulent Global Environment', the Annual Conference of the Australia and New Zealand International Business Academy Marketing (ANZIBA 2011), Melbourne, Victoria, Australia, 28-30 April 2011 / Cherrie Jiuhua Zhu (ed.)
- Publication year
- Beverage companies; Export firms; Food companies; Marketing; New Zealand
- Australia and New Zealand International Business Academy
- 9780980789911, 0980789915
- Publisher URL
- Copyright © 2011.
- Peer reviewed