Challenges of a niche marketing position for New Zealand food and beverage export firms

Search Swinburne Research Bank

Home

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/198457

Title: Challenges of a niche marketing position for New Zealand food and beverage export firms
Author(s): Merlot, Elizabeth; Motion, Judy; Davenport, Sally; Leitch, Shirley
Abstract: Abstract not available.
Publication type: Conference paper
Source: Proceedings of 'Challenges for International Business in a Turbulent Global Environment', the Annual Conference of the Australia and New Zealand International Business Academy Marketing (ANZIBA 2011), Melbourne, Victoria, Australia, 28-30 April 2011 / Cherrie Jiuhua Zhu (ed.)
Publication year: 2011
Keyword(s): Beverage companies; Export firms; Food companies; Marketing; New Zealand
Publisher: Australia and New Zealand International Business Academy
ISBN: 9780980789911, 0980789915
Publisher URL: http://www.anziba.org/
Peer reviewed