Assessing the existence and strength of core purpose and values in an entrepreneurial company: a field test

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/2332

Title: Assessing the existence and strength of core purpose and values in an entrepreneurial company: a field test
Author(s): Gillin, Murray; Rushworth, Susan
Abstract: This paper describes the design and testing of a research methodology aimed at assessing the existence and strength of core values and core purpose (as defined by Collins and Porras, 1994) in early-stage, growth-oriented companies. The methodology used several forms of data collection: in-depth interview; examination of formal company documentation; a company data collection survey; and a perception survey of all employees. The field test demonstrated that, subject to minor modifications, the research methodology was successful in gathering relevant data and practical to conduct for up to 10 case studies in the timeframe of a PhD.
Publication type: Conference paper
Research centre: Swinburne University of Technology. Faculty of Business and Enterprise
Source: [Proceedings] Regional Frontiers of Entrepreneurship Research 2005: 2nd Annual AGSE International Entrepreneurship Research Exchange, Melbourne, Victoria, Australia, 10-11 February 2005
Publication year: 2005
FOR Code(s): 150304 Entrepreneurship
Keyword(s): Core purpose; Core values; Entreperneurial companies
Publisher: Australian Graduate School of Entrepreneurship, Swinburne University of Technology
ISBN: 0855908106
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