Home List of Titles The QAME of trans-disciplinary ethnography: making visible disciplinary theories of ethnographic praxis as boundary object
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/200925
- The QAME of trans-disciplinary ethnography: making visible disciplinary theories of ethnographic praxis as boundary object
- Tunstall, Elizabeth (Dori)
- Framed by the idea that ethnography is a trans-disciplinary praxis, this paper adopts Alan Barnard's framework of the theory as questions, assumptions, methods, and evidence (QAME) to compare how ethnographic praxis is approached across the domains of anthropology, marketing, and design. The companies Intel, Cheskin, and IDEO serve as exemplars for each domain, respectively. Through a content analysis of academic journals and popular media, the paper explores the discursive meanings of ethnography as a 'boundary object' across many domains. The paper concludes with how Barnard's QAME framework can be used to make visible ethnography's multiple meanings so that practitioners can improve interdisciplinary collaborations within organizations and better articulate ethnography's value to business.
- Publication type
- Conference paper
- Ethnographic praxis in industry conference proceedings: proceedings of 'Being Seen: Paradoxes and Practices of (In)Visibility', the 4th Annual International Ethnographic Praxis in Industry Conference, Copenhagen, Denmark, 15-18 October 2008, Vol. 2008, no. 1, pp. 281-233
- Publication year
- Alan Barnard; Anthropology; Boundary object; Cheskin; Content analysis; Design; Ethnographic praxis; Ethnography; IDEO; Intel; Marketing; QAME; Trans-disciplinary praxis
- 1559-890X (series ISSN)
- Publisher URL
- Copyright © 2008 American Anthropological Association.
- Peer reviewed