Satisfaction and defection amongst behavioural segments of sporting club members

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/208608

Title: Satisfaction and defection amongst behavioural segments of sporting club members
Author(s): McDonald, Heath
Abstract: Abstract not available.
Publication type: Conference paper
Source: Proceedings of 'Marketing theory into practice', the 40th Academy of Marketing Conference (AM 2007), Surrey, United Kingdom, 03-06 July 2007 / Francesca Dall'Olmo Riley, Wendy Lomax and Helen Robinson (eds.)
Publication year: 2007
Keyword(s): Marketing practice; Marketing theory; Participation; Sports consumption
Publisher: Kingston Business School
ISBN: 9781872058146, 1872058094
Publisher URL: http://www.academyofmarketing.org/conference-history/conference-history.html
Peer reviewed