This paper outlines a number of strategies being employed by a semi-rural Higher Education Division (HED) of a small, metropolitan, non-traditional Australian university striving to develop a research publication record, quickly. Using an action research approach, some outcomes of a focus group are presented in the form of issues that are of concern to naïve writers, writing for academic journals. In the case in point, the rural HED of this small university has, since its inception seven years ago, been a ‘teaching only’ Division. It has now been given the ‘green light’ to include research in its mission. It is expected to become research active and well published, as soon as possible. It seems important, therefore, to try to understand the response of academics, who are in the main naïve writers, to this new challenge.