Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/213315

Download PDF (Published version) (Adobe Acrobat PDF, -1 bytes)

Title

Udderly Fantastic: a social website for the Australian dairy industry

Author(s)

Stockdale, Rosemary;  Marshall, Peter

Abstract

The focus of this paper is a social web site, Udderly Fantastic, that has been developed and implemented for the Australian dairy farming industry with the overarching goal of providing 'a place for dairy-minded people to creatively celebrate the business'. The aim of the study is to examine how an industry-wide social web site contributes to the creation of a sense of community amongst its members. The findings show that a vibrant community has developed with evidence of the accumulation of social capital benefiting the members. They also include the identification of the benefits of the social community to both members and other stakeholders. Thus the study contributes to a greater understanding of the value of social web sites (SWS) in an industry setting. Implications for practice and research are briefly discussed and further research paths are identified.

Publication type

Conference paper

Research centre

Swinburne University of Technology. Faculty of Information and Communication Technologies

Source

Proceedings of 'Identifying the information systems discipline', the 22nd Australasian Conference on Information Systems (ACIS 2011), Sydney, New South Wales, Australia, 29 November-02 December 2011

Publication year

2011

Keyword(s)

Dairy farming;  Online communities;  Social capital;  Social media;  Social networking;  Social web sites;  Udderly Fantastic

Publisher

Australasian Association for Information Systems

ISBN

9781742102399, 1742102395

Publisher URL

http://aisel.aisnet.org/acis2011/6/

Copyright

Copyright © The authors 2011. The authors assign to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. Published version reproduced here in accordance with the copyright policy of the publisher.

Full text

Peer reviewed