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Title

Facebook: the final frontier for TV fandom: a lurker's perspective

Author(s)

Zhivov, Jacob;  Scheepers, Helana;  Stockdale, Rosemary

Abstract

The technology of Web 2.0 and especially social media has opened new avenues for creating communities online. Marketing to such communities can lead to better communication between consumers and those producing the product. By engaging communities online those who market film and television shows can use this new avenue to better communicate with their fans and build better communities. Through the study of three online fan pages on Facebook this paper observed how television and film companies are using this environment to market to their audience as well as what is working well and where improvement can be made.

Publication type

Conference paper

Research centre

Swinburne University of Technology. Faculty of Information and Communication Technologies

Source

Proceedings of 'Identifying the information systems discipline', the 22nd Australasian Conference on Information Systems (ACIS 2011), Sydney, New South Wales, Australia, 29 November-02 December 2011

Publication year

2011

Keyword(s)

Facebook;  Hedonic information systems;  Online communities;  Social media;  Television fandom;  Web 2.0

Publisher

Australasian Association for Information Systems

Publisher URL

http://aisel.aisnet.org/acis2011/57/

Copyright

Copyright © The authors 2011. The authors assign to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. Published version reproduced here in accordance with the copyright policy of the publisher.

Full text

Peer reviewed