Does plain packaging spell death for cigarette brands in Australia and beyond?

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/216098

Title: Does plain packaging spell death for cigarette brands in Australia and beyond?
Author(s): Greenland, Steven
Abstract: Abstract not available.
Publication type: Book chapter
Source: Strategic communication: cases in marketing, public relations, advertising and media / Steven Greenland, Jason Bainbridge, Chris Galloway, and Rob Gill (eds.), pp. 2-13
Publication year: 2012
Keyword(s): Australia; Branding; Cigarette brands; Cigarette companies; Communications; Marketing; Plain cigarette packaging; Plain packaging; Plain packaging legislation; Smoking; Tobacco industry
Publisher: Pearson Australia
ISBN: 9781442555495, 1442555491
Publisher URL: http://www.pearson.com.au/search-results/product-details/?isbn=9781442555495
Peer reviewed