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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/216984
- Consuming online in Australia
- Ewing, Scott
- The internet has emerged since the early 1990s as a global communication vehicle, with an estimated 2 billion users in 2010. This growing user group also represented a market and became a major stimulus to the birth of online commerce. Australia, as a relatively affluent country that is distant from the large consumer markets of Europe and North America, would appear to be a perfect location for online consumption. In many specialist consumer markets Australia is under-served and/or goods are priced at a premium due to the difficulty of serving such a relatively small market. It is understandable then that Australians have been eager to embrace a technology that enabled them to purchase directly from overseas markets.
- Publication type
- Book chapter
- Research centre
- Swinburne University of Technology. Faculty of Life and Social Sciences. Institute for Social Research
- Urban consumption / Peter W. Newton (ed.), Chapter 8, pp. 105-122
- Publication year
- Consumer behaviour; E-commerce; Internet; Online commerce; Online consumption; Online retail
- CSIRO Publishing
- Publisher URL
- Copyright © Peter W. Newton 2011. All rights reserved.
- Peer reviewed