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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/218857
- The Business Cafe project
- Salmon, Gilly
- This paper describes and discusses critically a unique experiment in using a combination of broadcast television and an interactive Web site to reach people interested in business and management. The project, called The Business Café, was mounted by the Open University's Business School in collaboration with the BBC. The paper outlines the contents of the nine shows and the site, which changed weekly. Developing the shows and maintaining the site required complex procedures and teamwork. The shows attracted an audience of 300,000 UK viewers and the site recorded over 60,000 visitors during the series. The stakeholders and others, who offered much constructive criticism, revealed more project outcomes during an evaluation. Useful lessons emerged, in particular about cross-team working and about learning from asynchronous networks like the Web.
- Publication type
- Conference paper
- Paper presented to 5th International Conference on Asynchronous Learning Networks, Adelphi, United States, 08-10 October 1999
- Publication year
- Business management; Internet; Learning networks; Management education; Online collaboration; Open University Business School; WWW; World Wide Web
- University of Maryland University College
- Publisher URL
- Copyright © 1999.