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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/218851
- The Business Cafe: a unique experience
- Salmon, Gilly
- The Open University (OU) uses broadcast to deliver teaching materials to students through partnership agreements with the BBC. The BBC allocates specific time slots for OU programmes on BBC2 TV and Radio 4. Broadcasting has created a large non-student audience and greatly increased the OU's PR in the UK. The Open University Business School (OUBS) produces audio, video and CD-ROM products for use in its own teaching distance programmes. OUBS wishes to extend and enhance its reputation based on its research and teaching strengths and provider of innovative approaches to management learning. Also to develop understanding of the markets for broadcast projects for wider business audiences and exlore models of integration with other new media. The Business Café project was the first major experiment within this process of development. The Business Café combined synchronous broadcasting on regular terrestrial TV with an advanced Web site.
- Publication type
- Conference paper
- Paper presented at the Online Educa Berlin 5th International Conference on Technology Supported Learning and Training, Berlin, Germany, 24-26 November 1999
- Publication year
- BBC; Business Cafe; E-learning; Elearning; Online environments; Online learning; Open University Business School; Teaching materials
- International Where + How
- 9783925144097, 3925144099
- Publisher URL
- Copyright © 1999.
- Peer reviewed