In late-2011, Australia is two years from switching off most of its analogue television. After the pioneer town of Mildura on the Murray River began the nation-wide process in June last year, non-metropolitan parts of South Australia and Victoria have switched and non-metropolitan Queensland will switch-off in December. That's a lot of land but not many people. The big cities don't switch until 2013---the biggest of them, Sydney and Melbourne, on the last day of December. Only then will the whole country be ready to launch new services using the vacated spectrum.