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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/223471
- Title
- Understanding of volunteering by the Australian public: a media perspective
- Author(s)
- Hewege, Chandana; Mitchell, Julie
- Abstract
- This paper explores the Australian public’s understanding of volunteering from a media perspective. A content analysis of 137 news articles published in The Australian newspaper revealed that volunteering in Australia is framed in terms of eight perspectives by nine claim makers. Since media-led images of volunteering tend to influence peoples’ decision to volunteer, the findings have several implications for organizers of social development projects involving volunteers.
- Publication type
- Journal article
- Research centre
- Swinburne University of Technology. Faculty of Business and Enterprise
- Source
- Asia Pacific Journal of Social Work and Development, (article in press)
- Publication year
- 2013 (in press)
- FOR Code(s)
- 1607 Social Work
- Keyword(s)
- Australia; Content analysis; Media constructions; Public understanding; Volunteering
- Publisher
- Routledge
- ISSN
- 0218-5385
- Publisher URL
- http://www.tandf.co.uk/journals/rswd
- Copyright
- Copyright © 2012.
- Peer reviewed
