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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/225145
- Title
- Salience effects on recall
- Author(s)
- Vieceli, Julian; Sharp, Byron
- Abstract
- Abstract not available.
- Publication type
- Conference paper
- Source
- Proceedings of 'Fast-tracking performance through partnerships', the British Academy of Management Annual Conference (BAM 2002), London, United Kingdom, 09-11 September 2002 / A. Ghobadian (ed.)
- Publication year
- 2002
- Keyword(s)
- Brand accessibility; Brand associations; Brand choice; Brand names; Brand salience; Memory; Recall
- Publisher
- British Academy of Management
- Publisher URL
- http://www.bam.ac.uk/
- Copyright
- Copyright © 2002 British Academy of Management
- Peer reviewed
