External validity in conjoint choice modeling: fast moving consumer goods versus durables

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/225318

Title: External validity in conjoint choice modeling: fast moving consumer goods versus durables
Author(s): Vieceli, Julian; Sharp, Byron
Abstract: Abstract not available.
Publication type: Conference paper
Source: Proceedings of 'Southern marketing: theory and applications', the Australian Marketing Conference, Adelaide, South Australia, Australia, September 1994 / Byron Sharp (ed.), pp. 538-546
Publication year: 1994
Keyword(s): Brand choice; Consumer behaviour; Durable consumer goods; Fast-moving consumer goods
Publisher: Marketing Science Centre, Elton Mayo School of Management, University of South Australia
ISBN: 9780863962370, 0863962378
Publisher URL: http://www.unisa.edu.au/business/management/
Peer reviewed