The final report of the Convergence Review recommends fundamental changes to the regulation of media enterprises in Australia. Instead of directing most of the regularion at TV and radio licenseses the Review proposes to regulate 'content service enterprises.' The big questions now are whether or not a vulnerable minority government a year away from an election will endorse the plan; which organisations might be covered by the definition of 'content service enterprises'; and how the complex transition from the current rules to any new ones might be managed. A government wanting 'to examine the operation of media and communications regulation in Australia and assess its effectiveness in achieving appropriate policy objectives' had many places to focus. It could have concentrated on the 'socialisation' of media through applications like Facebook; the proliferation of media channels and the fragmentation of audience choices; or the growing power of media users.