Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/228097

Title

Employing a lifecycle typology to generate a unified and strategic approach to regional wine tourism development

Author(s)

Deery, Margaret;  O'Mahony, G. Barry;  Moors, Rosetta

Abstract

As a leading player in the international wine arena, Australia's wine regions have experienced the full range of lifecycle stages. This article uses a lifecycle typology that classifies regions as emerging, growing, maturing and rejuvenating to examine the value, strength and importance of regional networks and alliances. Wine regions were selected in each typology category and a series of 47 in-depth interviews were conducted with winery owners and operators, tourism associations, tourism agencies and ancillary networks that helped to promote wine regions. The findings suggest that growing regions were the most likely to have well established, effective and strategic alliances that would assist them to achieve the next stage of development, while other categories within the typology lacked consistent, dynamic and coherent networks and alliances. The article discusses the implications for wine regions and practitioners as well as policy and planning agencies.

Publication type

Journal article

Research centre

Swinburne University of Technology. Faculty of Business and Enterprise

Source

Tourism Planning and Development, Vol. 9, no. 3 (Aug 2012), pp. 291-307

Publication year

2012

Keyword(s)

Australia;  Regional areas;  South Australia;  Tourist destinations;  Victoria;  Wine tourism;  Wineries

Publisher

Routledge

ISSN

2156-8316

Publisher URL

http://dx.doi.org/10.1080/21568316.2012.672453

Copyright

Copyright © 2012 Taylor & Francis.

Additional information

Supported by the Sustainable Tourism Co-operative Research Centre.

Peer reviewed