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Home List of Titles Advertising, public relations and social marketing: shaping behaviour towards sustainable consumption
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/229831
- Advertising, public relations and social marketing: shaping behaviour towards sustainable consumption
- Muratovski, Gjoko
- Abstract not available.
- Publication type
- Book chapter
- Motivating change: sustainable design and behaviour in the built environment / Robert Crocker and Steffen Lehmann (eds.), Chapter 9
- Publication year
- 2014 (in press)
- Consumer behaviour; Mass consumption; Social marketing; Sustainability; Sustainable consumption
- Publisher URL
- Copyright © 2013.
- Peer reviewed