Measuring the internet

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/229859

Title: Measuring the internet
Author(s): Given, Jock
Abstract: There are old and new challenges in attempting to understand media audiences, writes Jock Given in his review of the book 'Rating the audience: the business of media' by Mark Balnaves, Tom O'Regan and Ben Goldsmith, published by Bloomsbury Academic, London, 2011.
Publication type: Newspaper article
Research centre: Swinburne University of Technology. Faculty of Life and Social Sciences. The Swinburne Institute for Social Research
Source: Canberra Times, 31 July 2012
Publication year: 2012
Keyword(s): Audience measurement; Audiences; Book review; Internet; Media; Media measurement; Media products; Media users
Publisher: Fairfax
Publisher URL: http://www.canberratimes.com.au/