'You've got a friend in me': the Toy Story franchise and the changing nature of the toy industry

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/232209

Title: 'You've got a friend in me': the Toy Story franchise and the changing nature of the toy industry
Author(s): Bainbridge, Jason
Abstract: Abstract not available.
Publication type: Conference paper
Source: Paper presented at the Popular Culture Association of Australia and New Zealand Conference (PopCAANZ), Auckland, New Zealand, 29 June - 01 July 2011
Publication year: 2011
Keyword(s): Merchandising; Popular culture; Toy industry; Toys
Publisher: Popular Culture Association of Australia and New Zealand
Publisher URL: http://popcaanz.com/
Peer reviewed