Making the business our business: one path to value-added HCI

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/235537

Title: Making the business our business: one path to value-added HCI
Author(s): Lindgaard, Gitte
Abstract: In a recent talk, Daniel Rosenberg [13] asked why we were still talking about return-on-investment (ROI) justifications for HCI work. Rosenberg said he had never been asked for an ROI justification in his 20-plus years in the field. That may be true for most practitioners, but if we want our contribution to be taken seriously by other stakeholders, we absolutely must demonstrate the business value of HCI.
Publication type: Journal article
Source: Interactions, Vol. 11, no. 3 (May-Jun 2004), pp. 12-17
Publication year: 2004
Keyword(s): Business; Business value; HCI; Human-computer interaction; Return-on-investment; ROI
Publisher: ACM Press
ISSN: 1072-5520
Publisher URL: http://interactions.acm.org/archive/view/may-june-2004/making-the-business-our-business1