Staging identity: Australian design innovation at Expo '70, Osaka

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Title: Staging identity: Australian design innovation at Expo '70, Osaka
Author(s): Barnes, Carolyn; Jackson, Simon
Abstract: Australia's pavilion at the 1970 Japan World Exposition, Osaka, gave physical form to a narrative of Australian innovation during a critical period of change in the nation's economic and geo-political circumstances. The pavilion's primary role was to advance Australian relations with Japan, which replaced Britain as Australia's main trading partner in 1966. Australia's appeal to Japan unfolded on two levels. A profusion of artefacts exemplified Australian inventiveness, extending back to the rural sphere in the colonial period and culminating in the contemporary example of the Repco Brabham Formula One racing car engine. The representation of Australian inventiveness was amplified by the image and experience of the pavilion architecture, configured for maximum impact; it took the form of a free-hanging circular roof suspended from a giant cantilever, its main display area an immersive, multimedia environment. Although an objectified representation of the nation, the pavilion reflects a process of national identity transformation that aligned Australia's image with international modernisation trends, to produce a new sense of Australian destiny as linked to industrialisation and the Asia-Pacific region.
Publication type: Journal article
Research centre: Swinburne University of Technology. Faculty of Design
Source: Journal of Design History, Vol. 25, no. 4 (Nov 2012), pp. 400-413
Publication year: 2012
FOR Code(s): 1203 Design Practice and Management
Keyword(s): 1970 Japan World Exposition; 1970s; Australia; Australia-Japan relations; Design; History; Industrial design; Innovation; Japan; National identity
Publisher: Oxford University Press
ISSN: 0952-4649
Publisher URL: http://dx.doi.org/10.1093/jdh/eps030
Peer reviewed