One in ten Australians believes the world will end this year in line with ancient Mayan prophecies. So began a story in The Age. It seems a startling finding. But although many Australians may have heard something about the end of Mayan time and associated it with an end of the world prediction, it is doubtful that many believe the world will end in the next few months. As research conducted in 2011 by Ewing and Associates found, when a statistic looks ridiculous, 83.2% of the time it is.