Modern storytelling: the principles of branding

Search Swinburne Research Bank

Home

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/236017

Title: Modern storytelling: the principles of branding
Author(s): Muratovski, Gjoko
Abstract: Abstract not available.
Publication type: Seminar, speech or other presentation
Source: Presented at 'Theory spine', a seminar held by the School of Art, Architecture and Design at the University of South Australia, Adelaide, South Australia, Australia, October 2010
Publication year: 2010
Keyword(s): Brand communication; Branding
Publisher: School of Art, Architecture and Design, University of South Australia,
Publisher URL: http://www.unisa.edu.au/Education-Arts-and-Social-Sciences/Art-Architecture-and-Design/