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Home List of Titles The usefulness of appreciative inquiry as a method to identify mass sports program success
Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/239763
- The usefulness of appreciative inquiry as a method to identify mass sports program success
- Shariff, Zainah; Van Gramberg, Bernadine; Foley, Patrick
- The importance of the relationship between good health and physical activity is well known. Despite the growth of public mass sports programs in many countries, few evaluate them to ensure they meet their targets. Measuring organizational effectiveness and program success in public sports organizations is difficult and cannot be done directly as it involves a number of complex dimensions involving both internal (organizational) and external (customer) factors. Recognizing this, the paper advances the Appreciative Inquiry approach as a culturally sensitive method to focus on the positives of human experience rather than finding faults or gaps and as a means of identifying the success factors of service delivery. The paper outlines the research strategy to investigate success in Malaysian mass sport programs.
- Publication type
- Journal article
- Transylvanian Review of Administrative Sciences, No. 30E (Jun 2010), pp. 118-131
- Publication year
- Evaluation; Malaysia; Sports programs
- Universitatea Babes-Bolyai
- Publisher URL
- Copyright © 2010.
- Peer reviewed