Different words, same voice: Rotis ad nauseum

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.3/240134

Title: Different words, same voice: Rotis ad nauseum
Author(s): Cahalan, Anthony
Abstract: Along with images, typefaces---commonly called 'fonts'---are essential to a designer's ability to communicate visually. The ease of access to desktop computer technology and a related exponential growth in the number of typefaces available to users of type led to a late twentieth democratisation of typeface design and usage. British designer Quentin Newark made the point that typefaces are the visual representation of written language and, just as language commands different voices, stresses, accents, jargon and idiom as it grows and evolves, so does the requirement for different typefaces to transcribe this diverse language into visual form.
Publication type: Journal article
Source: Open Manifesto: some thoughts on graphic design, No. 2 (2005), pp. 112-119
Publication year: 2005
FOR Code(s): 120307 Visual Communication Design (incl Graphic Design)
Keyword(s): Fonts; Graphic design; Typefaces; Typography; Visual communication
Publisher: The Manifesto Group
ISSN: 1832-5947
Publisher URL: http://www.openmanifesto.net/issues/issue-2/anthony-cahalan
Peer reviewed